iPhilosophy

Fueguia started as an homage to the scientific exploration age but also as an homage to the native people living in our original territories, who still are the guardians of all the plants that we love

“My approach to scent has always been driven by connecting with the divine, in a way. Why humans, anthropologically, have been looking in our metaphysical rituals to incorporate scent — to kind of amplify whatever thing we were trying to do, whatever the ritual anywhere on the planet we tried, to have a scent in addition to that.”

julian bedel

Fueguia 1833 is an unique concept in the universe of perfumery, synonymous to craftsmanship, innovation, exotism and sustainability.

The name is a tribute to the age of scientific explorations and the encounter between naturalist Charles Darwin, navigator Robert Fitz Roy and native of Tierra del Fuego - Fueguia Basket. Inspired by South America and its exotic landscapes, an inexhaustible source of stimuli. Cultural and natural landscapes are portraid through each of our creations, in an olfactive storytelling composed by a palette of exotic botanical ingredients.

Fueguia 1833 was conceived as an homage to the history, art, music, nature and local communities that distinguishes the vibrant culture of the territory represented through each of our collections:

Alquimia, Antropología, Armonias, Colaboraciones, Destinos, Fábula Fauna, Linnaeus, Literatura, Muskara and Personajes.

Seeking a new palette for his work, Julian Bedel, began exploring the world of scent, building on his fascination with its ability to strike an emotional chord. Bedel’s training is purely empirical, ensuring that his approach to perfume creation is unrestricted by the industry’s many traditions and protocols; this gives Fueguia 1833 a fresh and uninhibited edge.

julian bedel

"Taking in a scent is an act of taking time, it is a slow process, and an evolution. Scent is not an impact, it is a storytelling. It is listening to the perfume"

julian bedel

FUEGUIA is a proposition for wandering spirits sensitive to the call of reminiscence.